PLAY Communication has won the Experiential Agency of the Year Award for 2010 at the annual AdNews Awards, held last night at Sydney’s Star City!
Up against international agencies such as Momentum Worldwide and Naked Communications, we lived up to our ethos that “Anything is Possible”.
The judges said they were especially impressed with PLAY’s philosophy of merging the digital and physical worlds when approaching campaigns for our clients. As we told them, PLAY has an experiential mind and a digital spirit!
This is what the judges had to say:
“Play demonstrated solid and strategic thinking that led into more effective and innovative creative. The judges liked the integration of the physical and digital in its entry. The agency’s investment in and commitment to staff is impressive.”
Congratulations to all other finalists and winners – we look forward to seeing you again next year.
To our clients – thank you for your support.
And to everyone here at PLAY Communication – keep up the great work!