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	<title>Comments for PLAY Communication</title>
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	<link>http://playcommunication.com.au</link>
	<description>The Brand Experience Agency</description>
	<lastBuildDate>Mon, 06 Feb 2012 23:21:53 +0000</lastBuildDate>
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		<title>Comment on A Powerful Call to Action by Laura C.</title>
		<link>http://playcommunication.com.au/a-powerful-call-to-action#comment-11577</link>
		<dc:creator>Laura C.</dc:creator>
		<pubDate>Mon, 06 Feb 2012 23:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=3087#comment-11577</guid>
		<description>Check this out: http://surfrider.org/images/uploads/full/surfrider_ad_sushi_lowresFINAL.jpg</description>
		<content:encoded><![CDATA[<p>Check this out: <a href="http://surfrider.org/images/uploads/full/surfrider_ad_sushi_lowresFINAL.jpg" rel="nofollow">http://surfrider.org/images/uploads/full/surfrider_ad_sushi_lowresFINAL.jpg</a></p>
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		<title>Comment on PLAY: Experiential Agency of the Year 2010 by 2011 B&#38;T Agency of the year hat trick &#124; PLAY Communication</title>
		<link>http://playcommunication.com.au/play-experiential-agency-of-the-year-2010#comment-9357</link>
		<dc:creator>2011 B&#38;T Agency of the year hat trick &#124; PLAY Communication</dc:creator>
		<pubDate>Mon, 05 Dec 2011 22:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=1784#comment-9357</guid>
		<description>[...] wins follow on from our recent 2010 Experiential Agency of the Year win at AdNews &#8211; click here to read [...]</description>
		<content:encoded><![CDATA[<p>[...] wins follow on from our recent 2010 Experiential Agency of the Year win at AdNews &#8211; click here to read [...]</p>
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		<title>Comment on &#8216;Baked in&#8217; Social Media by Marketplace for experiences &#124; PLAY Communication</title>
		<link>http://playcommunication.com.au/baked-in-social-media#comment-8777</link>
		<dc:creator>Marketplace for experiences &#124; PLAY Communication</dc:creator>
		<pubDate>Tue, 15 Nov 2011 05:35:11 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2473#comment-8777</guid>
		<description>[...] I posted an article about online marketplaces, see &#8216;Baked in&#8217; Social Media, and more specifically the movement toward using of one&#8217;s &#8216;real&#8217; identity on [...]</description>
		<content:encoded><![CDATA[<p>[...] I posted an article about online marketplaces, see &#8216;Baked in&#8217; Social Media, and more specifically the movement toward using of one&#8217;s &#8216;real&#8217; identity on [...]</p>
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		<title>Comment on 4 Consumer Marketing Fallacies to forget before your next campaign by Nigel Malone</title>
		<link>http://playcommunication.com.au/4-consumer-marketing-fallacies-to-forget-before-your-next-campaign#comment-8459</link>
		<dc:creator>Nigel Malone</dc:creator>
		<pubDate>Wed, 02 Nov 2011 07:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2735#comment-8459</guid>
		<description>Love a reality check... so true sitting back in those workshops thinking we know how the consuming public will react, when in actual fact they are just as random as we are!</description>
		<content:encoded><![CDATA[<p>Love a reality check&#8230; so true sitting back in those workshops thinking we know how the consuming public will react, when in actual fact they are just as random as we are!</p>
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	<item>
		<title>Comment on Tsunami in Sydney by Clinton</title>
		<link>http://playcommunication.com.au/tsunami-in-sydney#comment-7524</link>
		<dc:creator>Clinton</dc:creator>
		<pubDate>Fri, 30 Sep 2011 00:59:43 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2677#comment-7524</guid>
		<description>Great photo and post Cindy!</description>
		<content:encoded><![CDATA[<p>Great photo and post Cindy!</p>
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		<title>Comment on NFC ready to pay-off for experiential marketers by Jarryd</title>
		<link>http://playcommunication.com.au/nfc-ready-to-pay-off-for-experiential-marketers#comment-7265</link>
		<dc:creator>Jarryd</dc:creator>
		<pubDate>Tue, 20 Sep 2011 08:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2666#comment-7265</guid>
		<description>I like it!

Check Google&#039;s use of the technology already with Google Wallet

http://www.youtube.com/watch?v=DsaJMhcLm_A&amp;feature=player_embedded</description>
		<content:encoded><![CDATA[<p>I like it!</p>
<p>Check Google&#8217;s use of the technology already with Google Wallet</p>
<p><a href="http://www.youtube.com/watch?v=DsaJMhcLm_A&amp;feature=player_embedded" rel="nofollow">http://www.youtube.com/watch?v=DsaJMhcLm_A&amp;feature=player_embedded</a></p>
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		<title>Comment on Marco Polo by We are STARs! &#124; PLAY Communication</title>
		<link>http://playcommunication.com.au/marco-polo#comment-5077</link>
		<dc:creator>We are STARs! &#124; PLAY Communication</dc:creator>
		<pubDate>Fri, 01 Jul 2011 05:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.playcommunication.com.au/?p=731#comment-5077</guid>
		<description>[...] To read more about Marco / Polo click here. [...]</description>
		<content:encoded><![CDATA[<p>[...] To read more about Marco / Polo click here. [...]</p>
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		<title>Comment on Free Social Media Monitoring by Trish</title>
		<link>http://playcommunication.com.au/free-social-media-monitoring#comment-4190</link>
		<dc:creator>Trish</dc:creator>
		<pubDate>Fri, 27 May 2011 14:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2293#comment-4190</guid>
		<description>Great post on getting started with some free tools. I&#039;m in agreement with you though, there&#039;s no substitute for an in-depth, subscription based social media monitoring platform - especially when it comes to getting customized results. Thanks for giving us a mention.

- Trish @Dayngr
Community Manager &#124; Radian6</description>
		<content:encoded><![CDATA[<p>Great post on getting started with some free tools. I&#8217;m in agreement with you though, there&#8217;s no substitute for an in-depth, subscription based social media monitoring platform &#8211; especially when it comes to getting customized results. Thanks for giving us a mention.</p>
<p>- Trish @Dayngr<br />
Community Manager | Radian6</p>
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		<title>Comment on 8 Tips for Selecting a Social Media Monitoring Tool by Free Social Media Monitoring &#124; PLAY Communication</title>
		<link>http://playcommunication.com.au/8-tips-for-selecting-a-social-media-monitoring-tool#comment-4184</link>
		<dc:creator>Free Social Media Monitoring &#124; PLAY Communication</dc:creator>
		<pubDate>Fri, 27 May 2011 04:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2217#comment-4184</guid>
		<description>[...] There really is no substitute for an in-depth, paid for social media monitoring tool. The technical capacity of these tools enables detailed brand analysis in the context of competitors, identification of key influencers and the ability to respond to negative mentions immediately. These are simply a few benefits. If you’re after one of these tools – take a look at Alterian, Radian6 or Sysomos and have a look at this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] There really is no substitute for an in-depth, paid for social media monitoring tool. The technical capacity of these tools enables detailed brand analysis in the context of competitors, identification of key influencers and the ability to respond to negative mentions immediately. These are simply a few benefits. If you’re after one of these tools – take a look at Alterian, Radian6 or Sysomos and have a look at this post. [...]</p>
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		<title>Comment on 8 Tips for Selecting a Social Media Monitoring Tool by Sibilla Foxton</title>
		<link>http://playcommunication.com.au/8-tips-for-selecting-a-social-media-monitoring-tool#comment-3945</link>
		<dc:creator>Sibilla Foxton</dc:creator>
		<pubDate>Tue, 17 May 2011 04:54:05 +0000</pubDate>
		<guid isPermaLink="false">http://playcommunication.com.au/?p=2217#comment-3945</guid>
		<description>Good points Rob - I wonder if you will be getting any emails or phone calls from this one?!</description>
		<content:encoded><![CDATA[<p>Good points Rob &#8211; I wonder if you will be getting any emails or phone calls from this one?!</p>
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