LIVE Work of Art
March 12, 2012 byWe love working with creative clients who have great ideas, and on Saturday 10th March we brought our STUDIO TV client’s vision to life…with a spray of colour!
The brief was to create buzz around the Australian premiere of US reality show Work of Art and be reflective of the STUDIO brand – the idea needed to be artistic, engaging and bring the arts to everyday life. The response? Create our very own work of art in Sydney.
The collaborative effort involved a billboard take over on William Street, King’s Cross and on Saturday two of Australia’s most colourful street artists were elevated 5 storeys above the city to create the ultimate work of art.
Beginning at sunrise we diverted traffic while acclaimed artists Beastman and Jumbo scaled the building in an ‘Ultra Boom’ cherry picker. Working through until the afternoon they created two original artworks on the 20m x 3m blank canvas that will sit above the ‘Art Wall’ building for the next two weeks.
The whole process was filmed on a time lapse camera positioned directly opposite the billboard. A roving cameraman and artist ‘helmet cams’ also captured the day’s events. The STUDIO production team edited this footage to produce an outstanding 90-second spot that was released to media on Monday morning.
The result? A very happy client, key media picking up the story and an original work of art in Sydney’s Kings Cross.
Work of Art: The Next Great Artist
Wednesdays at 8.30pm on STUDIO Channel (Channel 132)
Love is in the air..
February 13, 2012 byLove is definitely in the air with Valentines Day just around the corner – so I thought I would share an ingenious campaign with all you modern romantics out there!
Dating service eHarmony has launched a social campaign to make contacting loved ones easier this Valentine’s Day by converting social media messages into hand-written letters.
The campaign will allow fans of the eHarmony Australia Facebook page to enter a message to an intended recipient online, which will be written out by calligraphers who will personally address and send the envelopes to the recipient.
The Love Letters campaign comes after an eHarmony survey found that only 13% of the estimated 24 million Valentine’s Day messages that will be sent this year will be hand written.
Anna Musson, eHarmony campaign spokesperson and etiquette expert said: “It can’t be denied that the romantic gestures of the past are slowly fading. Love letters were once the glue that held relationships together. Now, handwritten letters have become almost obsolete – receiving one in the mail is a pleasant surprise. This has happened for good reason. Writing a letter is no longer convenient nor is it particularly timely. Online communication tools like email and social media are immediate, reliable, free and, quite simply, more suited to our constantly evolving lifestyle. But the fact is, we still love receiving a handwritten note.”
Wonderbra Take The Ultimate Plunge
February 9, 2012 byI stumbled across a recent experiential marketing campaign from Wonderbra, “The Ultimate Plunge” (UK, Dec 2011).
To promote the Ultimate Plunge bra, the lingerie brand reached out to their Facebook fans and online database members asking if they were prepared to take the ultimate plunge and bungee jump into the cleavage of Wonderbra girl Adrian Ceranova, whose image is projected onto London’s Battersea Power Station. Three brave women were selected and the Ultimate Plunge stunt took place at midnight on Tuesday 6th December.
Nice little activity which clearly promotes the product benefit!
In-Flight Social Matchmaker Technology
February 9, 2012 byA Dutch airline (KLM) has created an in-flight “Meet & Seat” matchmaker service, a social media-enabled opt-in feature allowing passengers to find compatible seatmates (like-minded or aligned business interests) based on their Facebook and LinkedIn profiles.
The airline is pitching the social seating service as a way to find a suitable fellow traveller for a coffee/drink before, scintillating conversation during, and/or a shared cab ride after the flight. The aim being a more enjoyable / memorable brand experience.
I wonder if this is just a little too creepy?!
Celebrating 100 Years of Skincare!
August 23, 2011 by
PLAY is working closely with NIVEA to celebrate 100 Years of Skincare!
Last week the 4 month Experiential Campaign kicked off with the first Stunt activations in Melbourne’s CBD train stations.
The NIVEA ambassadors were out handing mini creme tin samples to commuters in the early morning traffic, along with the great NIVEA Gumball Machines!
These beautiful eye catching machines hold thousands of samples, and allow bypassers to come up and pick out a sample or two of the classic NIVEA creme. If you happened to miss them they are now touring Sydney areas!
You can catch them at:
Don’t miss out. Come and celebrate 100 years of great Skincare with NIVEA and get your free sample!
No CommentsFree Social Media Monitoring
May 27, 2011 byThere really is no substitute for an in-depth, paid for social media monitoring tool. The technical capacity of these tools enables detailed brand analysis in the context of competitors, identification of key influencers and the ability to respond to negative mentions immediately. These are simply a few benefits. If you’re after one of these tools – take a look at Alterian, Radian6 or Sysomos and have a look at this post.
Having said that, there are a number of great free online monitoring tools that are a great place to start checking the conversations around your brand. The great thing about them is that they are easy to use and don’t require analytical skills to understand the intricacies of paid for social media tools.
Here are a few free tools to help you on your way to monitoring your brand
Google Alerts – Easy to use and simple to set up, Google Alerts requires the user to simply enter key search terms to receive daily email alerts referencing those search terms. You can have as many search terms as you like.
Google Reader – As a web-based aggregator, Google Reader enables the user to add subscriptions (links to blogs, websites, wikis etc) and quickly and efficiently scan new content as it comes in. Google Reader is one of those great ‘all in one place’ RSS tools – A summary of headlines means you no longer have to search for relevant content – it comes straight to you.
There is a good article here about how to get the most out of Google Reader
Social Mention – Enables the user to receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. So easy to use – just add a word and you’re away.
WhosTalkin – Very similar to Social Mention except that following a search you can export an excel doc including all links.
The shortcoming of these tools is obviously the inability to refine your searches; sifting through the results takes time. You also have to do a lot more legwork in terms of comparing results to competitors etc. They are definitely a great place to start though.
1 CommentNot-so-boring beer
April 8, 2011 by
Lovells lager have applied a simple but excellent strategy to their current beer packaging. Without too much of a creative stretch they’ve managed to totally simplify and change the look of a usual boring beer carton and coasters, adding a bit of fun and point of difference for their brand. I think it’s great..Sometimes less is more!
No CommentsThe Earth Needs a New Warrior.
March 3, 2011 by
When i saw a recent ReTweet from @Greenpeace saying somebody had just bought a piece of each sail for the new Rainbow Warrior I was instantly compelled to take action and do the same.
Little did I know, Greenpeace was set to take me on a wonderful brand journey: the engaging, heartbreaking, beautifully-scripted intro video; the pulsating background music; the intricate, multi-faceted, interactive web graphics; the awesome online shopping experience that allows you to ‘buy’ pieces of the new Rainbow Warrior (including the kitchen sink); and finally the ‘Certificate of Ownership’ to make you feel good after dedicating your hard-earned cash.
All in all, a sensational digital brand experience that harnesses the power of co-creation to it’s utmost.
Check out anewwarrior.greenpeace.org – even if you don’t plan to buy anything, sail the seas just for the journey.
No CommentsPi Day: Be there or be square!
February 21, 2011 by
Not many numbers inspire psychological thrillers or love songs, but humanity has a long obsession with the enigma of π (Pi).
Pi is the ratio of a circle’s circumference and diameter, and is one of the most important and influential numbers in history!
This transcendental number helped build the great pyramids of Egypt and today is crucial in advancing mathematics, engineering, computer games, astrophysics, cosmology, economics, and mobile technology….. Pi has and continues to dramatically advance the world as we know it!
You can celebrate this impressive and innovative number on International Pi Day, which is on March 14 of each year – the 3rd month and 14th day – as 3.14 are Pi’s first three digits.
This year The University of Technology Sydney (UTS) are hosting an educational event led by International Pi expert Professor Jonathan Borwein.
Event organiser, Professor Mary-Anne Williams, Associate Dean in the Faculty of Engineering and Information Technology at UTS said,
“Professor Borwein, now based in Australia is one of the world’s most imaginative and creative mathematicians and an architect of the Borwein Algorithm for computing further digits of Pi.
He will be sharing his passion for Pi while showing us how it connects the scientific and engineering wonders of the ancient Greeks to 21st century advanced computing with the help of IBM Australia and the Lawrence Berkeley National Lab funded by the US Department of Energy.
Mathematicians, Computer Scientists and Engineers are on an unending quest to calculate ever more accurate values of pi, which ads the reason for its status as an enigma.
The bid to calculate Pi more accurately is no mere obsessive exercise, Professor Borwein will discuss how a 29 million digit calculation of Pi at NASA just after the 1986 shuttle disaster uncovered hardware and software faults in the space agency’s supercomputer.”
To find out more about this event and the fascinating number of Pi go to…..
http://datasearch2.uts.edu.au/feit/it/news-events/event-detail.cfm?ItemId=25541
Be there or be square!
ADFEST’s ‘Young Lotus’ competition
February 14, 2011 byAs the sponsor of the Australian Young Lotus at ADFEST in 2011, FBI Recruitment ran a competition for all under 30′s working in the Australian advertising industry to win a trip over to AdFest in March 2011; to take part in the Young Lotus workshops as well as attend the main AdFest event.
Amy Robinson, Laura Watson and Jarryd Zankovic were very pleased to hear that we had been shortlisted for the coveted trip to Phuket along with other talented under 30′s from Mark Sydney, BMF Sydney, Tribal DDB, Saatchi & Saatchi Sydney and Mindshare Sydney. And of course a special congratulations to Nic Buckingham and Arwa Mahdawi from The Campaign Palace, Sydney who were the lucky winners.
Says Michael Kean, managing director of FBI Recruitment: “It was great to see such a diverse range of ideas from more than 30 young Aussie teams. Overall, we were thrilled to see the calibre of world-class strategic thinking that our young teams here possess, so congratulations to all that took part.”
Fingers crossed for next year!
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