Skiddoo me away!
February 22, 2012 by
PLAY Communication was selected to launch the new online travel booking company Skiddoo during Sydney Festival 2012.
The month long event was used as a launching pad for the new website which allows you to book the cheapest available flights online from Australia without all those hefty additional fees.
A variety of travel related competitions were offered to consumers who visited the various Sydney Festival events across the Sydney.
With many companies sponsoring the overall event, the competitions were an integral part of the sponsorship execution. Two key competitions were offered:
1. Win a trip for you and three friends worth $25K – This competition was only offered through Facebook.
2. Win $2k towards your next trip when you book with Skiddoo.
Both competitions generated followers on Facebook and a database for the brand.
In addition, the following were offered to consumers free of charge:
1. Luxurious lounge areas
2. T-shirts,
3. Tickets to sold out Sydney Festival events
4. High resolution photographs that could be retrieved through he Skiddoo Facebook page
The website and Facebook page is now and running, with many reaping the benefits of cheap flights from Australia.
If you didn’t get a chance to visit Skiddoo at Sydney Festival check out the pictures here
New Volkswagen Driving Experience Website
February 16, 2012 by
PLAY is excited to be a part of the launch of the new Volkswagen Driving Experience website. Launched to the public on 13th February, we received an outstanding 500 bookings in the first 24 hours.
If you think it’s time to brush up on those driving skills, book yourself into one of the three available courses and experience all the latest in Volkswagen technology in their premium range of vehicles.
For more details or just to check it out, please see: https://www.volkswagendrivingexperience.com.au/
No CommentsDating using a marketing model
February 9, 2012 by
It’s not often a day goes past when I am not surprised by a crazy, amazing, or in this case amusing, new app. Being in marketing however, I feel I need to justify this particular app to you all – using none other than the marketing model above.
The marketing model:
We all know that when we work on a brand campaign, feedback and evaluation is equally as important as the initial research and strategic planning. We need to learn from mistakes, not only to make sure we never repeat them, but also to improve and make changes for future campaigns.
Why then, when it comes to our personal lives, do we quite often fail to obtain that all-important feedback? I’ll give you an example of this using the model above. Let’s say someone has asked you on a date for Valentine’s Day this Tuesday…
1. Research
Social media (duh) – do a bit of Facebook stalking, maybe check out his or her Twitter feed and of course the classic ‘Google name search’.
2. Strategy
What am I going to wear, do I need to get a haircut, should I be fashionably late?
3. Implementation
Buy a new outfit, get a haircut, and make sure cab arrives 5 minutes late.
4. Launch
The actual date; had a great dinner, enjoyed his or her company – BUT they don’t call after what you thought was a successful night out… !?
Now you’re left wondering what might have been, no feedback and no chance for you to make important changes for future dates!
Introducing… WotWentWrong: the newest dating app to make sure you always get the feedback you need. Simply send an email or a text message to the person in question asking them to rate your date and let you know why they lost interest. While strangely masochistic, when comparing to a marketing model, it makes sense.
I know I laugh – but hey if it works for marketing, why shouldn’t it work for your personal life as well!?
Check out the app here and please do let me know how it goes!
No CommentsThe Price-Placebo Affair
February 8, 2012 by
In a perverse off-spin, a doubles pass to this sold out gig, at a Sydney venue, netted a number of hyper-competitive and over-enthusiastic consumers resulting in a e-battle that pushed the price of these highly sought after tickets to a towering price of $1000 on eBay. Keeping in mind that the original ticketed sale price was $66, it’s a hefty profit margin one savvy scalper has pocketed.
The concentrated hype that has surrounded this artist since her debut, has encouraged an unprecedented desire in certain social groups to partake in the corresponding trend. It makes me question the motives of those bidding for the tickets; does this reflect their assumption that this event will be worth it? As the e-battle increases the price, can it then be perceived that this event is more valuable (as an experience) than any other event of a similar nature? At $1000, will this event raise the bar beyond that of all other $55 events previously attended?
The bidders answer to these question is more than likely YES, as the price-placebo of perception is often relied upon by consumers for reassurance, especially when the nature of the object is either subjective or deemed exclusive. Case and point; tickets to a sold out gig.
In this instance, was the price-placebo effect really at play here? I believe it was. Rational purchase decision-making was thrown to the wind, as the emotion of the process took hold. As the price increased, so did consumer perception (and maybe even expectation) that this purchase would enable them to partake in an invaluable experience, resulting in enormous perceived value. And all for the nominal price of a thousand bucks.
Blog Update: Lana Del Ray’s Australian tour has been postponed until further notice. I imagine rational purchase post-justification will shift to blundering buyers remorse of a rather expensive proportion quite quickly.
No CommentsA Powerful Call to Action
February 6, 2012 by
At PLAY, we appreciate a well done campaign. One that is done with the cause and effect at its heart. This is precisely what has been done by Solidarités International who devised a campaign to get people considering the issue of dirty drinking water.
They have made the un-hip issue of dirty drinking water relevant, interesting and brutally informative through the creative use of water writing.
To view the full video click here
No CommentsThe newest experiential campaign..in space!
January 31, 2012 by
Here at PLAY, we love a cool campaign. Especially when it’s (kind of) in space.
News has just broken that two Canadian high school students have launched a Lego man nearly 25 kilometres above sea level! This was high enough for the little man to be hovering above the arc of the earth – and they got it on video! Not bad for a couple of kids..
Their local newspaper has reported that the project took them 4 ½ months to complete, stating that the hardest part was sewing the parachute.
In just three days, their YouTube video has gone viral, gaining over 2 million views.
Read the full article on the Sydney Morning Herald’s website here
Watch the YouTube video here
No Comments2011 B&T Agency of the year hat trick
December 6, 2011 by
We are absolutely thrilled to announce a fantastic result for the PLAY team at last Friday’s B&T Australian Agency of the Year Awards.
PLAY scored the night’s only hat trick, taking out 2011 Experiential Agency of the Year, Specialist Agency of the Year, and – the one we are most pleased with – Employer of the Year.
To say we are proud of our team is an understatement.
A great way to see out the end of an amazing year at PLAY and a great opportunity to give thanks for all the hard work of the PLAY team, the contributions of our PLAY partners and suppliers, and of course the largest and loudest thanks, to our fantastic PLAY clients whose patronage made it possible!
We look forward to sharing more developments in the New Year, but for now Happy December and enjoy a well deserved Christmas break!
Click here to read about our Experiential Agency of the Year win at the AdNews Awards.
No CommentsWelcome to John and Imelda
November 30, 2011 by
On the back of our most successful year to date, PLAY continues our recent staff expansion, further bolstering the management team with two new senior hires. Bringing a combined 35 years marketing experience to the agency, Imelda Hodson and John Rash join us as Client Services Director and Head of Marketing respectively.
Imelda steps into her role following the management reshuffle earlier this month, which saw now Managing Director Shani Langi take the operational reigns from Co-Founder and Director Johannes Weissenbaeck. With an extensive FMCG background in experiential and promotional marketing, Imelda joins the Play team after 4 years directing the Lion Nathan BTL account and managing an 11-strong Account Service team at Momentum. Prior to this she worked for agencies and clients in the UK including Kraft, Kellogg’s, Pepsico, Mattel, Findus, Birds Eye.
John brings a bluechip strategic approach from his time at Australia’s leading creative agencies directing global and local accounts such as Pepsi, Unilever, Diageo, Lion Nathan, Kelloggs and Heineken. This, alongside his recent roles as Peer Group Executive Director and founder of Brand New Sounds where he led the creation and management of music properties Bacardi Express, V Energy Hear More, and Tooheys Uncharted, will enhance PLAY’s current brand content, sponsorship leverage and strategic offerings.
The pair join PLAY after several new business wins including projects with Accor, World Movies, Honda and Crown Group, and an almost doubling of the PLAY team in the last twelve months. We are also a finalist in three categories at the B&T Agency of the Year Awards to be held this Friday.
Of the new hires Shani said: “We are thrilled to intensify our offering through the appointment of two incredibly experienced and accomplished team members in John and Imelda. PLAY has been through a steady and exciting growth period across the past 12 months and this addition to the team will help us continue to deliver on Client requirements and further harness our ‘entrepreneurial spirit’”.
No Comments
Today (as you can see) PLAY is taking part in the 11Eleven Project .
November 11 this year gives us a date of 11/11/11 – a once in a thousand years occurrence, so the 11Eleven Project are recognising the occasion with a once in a lifetime creative project:
“As soon as the clocks in your country tick over to midnight on 11/11/11, you are free to unleash your creativity for all 24 hours of the day! If you have access to a film/video/digital camera, mobile phone, microphone, internet, or anything else that you record on and upload onto a computer, then you are invited to take part in the biggest creative project of our human history. We are asking anyONE and everyONE to take part. There are 196 countries in the world (and thousands of languages) and ideally we’d like submissions from ALL of them, although we know some may be more tricky than others – but we WILL get them.
On this day, we want you to film, photograph, record some music, capture sounds, or blog/Tweet. When we have all your submissions, which will have to be uploaded by November 22 (we’ll give you 11 days to do it, seeing as it’s a good number for us), we will then go about the long process of creating a number of awesome pieces of work. These will include a WORLD MUSIC COLLECTION, a PHOTO BOOK, and the big one, with all of the film and sound entries that we receive, we will be creating a 2 HOUR DOCUMENTARY that will show how the world lived on 11/11/11.”
So visit the website , get your phone, camera, recording equipment ready and start getting creative on 11.11.11.
No CommentsPLAY MOVES INTO PURPOSE DESIGNED WAREHOUSE SPACE
November 11, 2011 by
After a three-month hiatus from Campbell Street, PLAY has moved back; into a new home purposely designed with the growth of the team and creative values of the agency in mind.
Located on level one of the Imperial Slacks Building at 91 Campbell Street, the space has been restored with PLAY’s core beliefs of entrepreneurship, creativity, business and individuality expressed throughout.
PLAY’s founder and director Johannes Weissenbaeck said: “Our new office is a reflection of our culture: Transparent, creative, functional with a lot of texture and personality”.
Please update our details in your contact list and pop in to say hello, if you’re lucky we may even offer you a tea and Tim Tam!
PLAY Communication
Level 1, 91 Campbell Street
Surry Hills, 2010
P: 02 9212 4755
F: 02 9281 8125
E: office@playcommunication.com.au
We hope to see you soon.
No Comments