Sydney Esquisse
Art And Design Festival
August 12, 2010 by
The
Challenge
Sydney Esquisse is PLAY’s very own Art and Design Festival which ran for 3 years from 2003. Featuring cutting edge artists and designers, it combined into a world class brand experience for both sponsors, artists and audiences alike!
The
Strategy
Using bars, cafés, restaurants, galleries and warehouse spaces in and round Surry Hills, Sydney Esquisse brought art and design to the streets and made it accessible to a wider audience.
The
Experience
PLAY turned Sydney’s inner suburbs into an interactive art and design festival, creating a powerful touch point for artists as well as a unique sponsorship opportunity for brands to play an interactive role in the festival.
The
Results
4,000,000 Online engagements
150,000 Visitors
400 Exhibitors
70 Exhibition venues
3 Festivals