The
Challenge
Launch POD, the new “naturally friendly, actively good” organic skincare brand to a consumer audience.
The
Strategy
In a highly saturated product category, PLAY set about creating an experience that would cut through the cluttered retail space, whilst communicating the ‘puraceutical’ brand proposition.
The
Experience
A pop-up store provided an indulgent, mobile environment to experience the product first hand… quite literally. Shoppers were invited to take a seat and enjoy a soothing hand massage and manicure treatment using POD products.
The
Results
20,000 Brand impressions
3,000 Product trials
720 In-depth brand and product experiences