Mobile Manicures
July 11, 2011 by
The
Challenge
With a new vast and vibrant nail colour range, our brief was to showcase Sally Hansen’s colour range and create talkability across metropolitan areas.
The
Strategy
Knowing how women like to be pampered, but often struggle to find time for it, our approach was to offer busy professionals a very special treat courtesy of Sally Hansen. To fuel talkability, a Twitter strategy was also devised to extend the Sally Hansen experience far beyond its physical setting.
The
Experience
The Sally Hansen Mobile Manicure station then took to the streets of Sydney, Melbourne and Brisbane and popped up in key CBD hubs. Offering free manicures and showcasing the colour range, Sally Hansen quickly became the talk of the town!
The
Results
94,336 Live Impressions
16,433 Live Engagements
10,500 Twitter Reach