AMP
AMP Your Tomorrow
August 12, 2010 by
The
Challenge
AMP asked us to develop a customer acquisition activation by igniting word of mouth around their financial products and converting it into qualified leads to be handed over to AMP’s sales staff.
The
Strategy
Posing the question, “If you could do anything tomorrow what would you do?”, we initiated conversations with consumers about their dreams, the steps needed to make them come true and how AMP’s product portfolio could help.
The
Experience
Whilst discussing their dreams, consumers could enjoy refreshments, flick through “100 Things You Must Do In Your Lifetime” and initiate meetings with the sales staff to learn more about the AMP products that were suitable to them.
The
Results
752 In depth engagements
207 Qualified leads generated